Alex Becker Shopify Marketing Strategy and Selling Tools - TOP TIPS

Alex Becker providing some nice insights into how best to market your Shopify store in 2018. 
I've picked up on a few core beliefs that Alex has right now which I agree with.  1 - Have your own product.  It takes a little more work and some investment but having your own product means higher margins,  some control over competition and if you choose / create wisely you can scale and enjoy many months of great profits. 2 - Educate yourself on multiple forms of advertising.  If words like "retargeting" and "FB Pixel" are new,  its crucial that you do your homework before choosing any products to sell or starting your store.  Stack the deck in your favour - And follow Alex Becker!